Impacting
with superstar status is production-duo Illuminati Beatz’s latest
single, “Life Is”. It features rap icons, Bun B, Gudda Gudda, and
Project Pat; whom all fuse to create one dirty south bodyslam of a
record. There’s so much Cadillac-worthy crank in the instrumental
alone; which is divided into two halves. Side A follows Bun B, as he
in his grimey, Texan drawl, provides the chorus for the record. An
airy, tension-building synth plays within the foreground of the beat,
lined by traditional, Southern 808 kicks, snares and claps. It’s a
slow, easy listen that will lure you into a sense of tranquility; all
for Gudda Gudda to bounce out of the cut and go in for the kill. This
is where Side B comes into play, and it is a lot more dynamic than
its predecessor. Although, he maintains the same, powerful drum loop,
extra attention is paid to the melody of the beat. An intricate, yet
devilish organ progression torments the buzz of a groovy,
accompanying synth. This change in energy for the beat perfectly
encapsulates Gudda’s own, whose New Orleans delivery comes stern
and trill. Three Six Mafian, Project Pat, has it no differently on
his verse, either. With the instrumental being identical to Gudda,
Pat has no qualms giving us every bit of that dark, Memphis lyricism
and flow we’ve all grown to love. “Life Is” is, without
question, a powerhouse of a record that JByrd, The Sho, and the
entire Dirty South should be proud of. With already 1.7 Million views
to date on Youtube, it is only a matter of time before Billboard
calls their name.
“LIFE
IS”
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